B2B intent data from your own website
Account based marketing depends on knowing which target accounts are in market. The most reliable signal is the one you already own: companies researching your product on your own website. VisitorDetector turns that first-party activity into B2B intent data you can see, score, filter and send to your CRM.
Why your own website is the best intent source
Third-party intent data infers interest from activity elsewhere on the web, often from topics rather than from your product. Your website is different. When a company reads your pricing page, compares you with an alternative or studies a case study in its own industry, the signal is direct, specific and about you.
VisitorDetector identifies the companies behind those visits at company level, using a licensed B2B IP-to-company data set. Visits from business networks we can match are identified, and home, mobile and VPN traffic stays anonymous. The report always shows the matched share, so you know how much of your audience the data covers. Learn more about B2B website visitor identification.
Intent signals per account
Because entry source is part of the visit history, you can see whether a target account arrived from a paid campaign, an email, a partner link or organic search, and whether it went on to high intent pages.
- Company profile: name, website, industry, employee range, HQ country and region, LinkedIn company page when available
- Visit history: pages viewed, time on page, entry source with UTM and referrer, sessions, first and last seen
- Interest score from 0 to 100, weighted toward pricing, demo, comparison and case study pages, recency and return visits
Watch your target account list
Build saved segments for your target accounts, tiers or industries. Filter by ICP criteria, exclude existing customers and competitors and exclude your own office IPs. Then sort the segment by website visitor lead scoring to see which named accounts are warming up and which have gone quiet.
- Tier 1 accounts with any visit this week
- Target industry accounts with a score above a threshold
- Accounts that came from a campaign and returned on their own within a week
Turn signals into coordinated plays
Intent data is only valuable when sales and marketing act on it together.
A common play: when a tier 1 account visits pricing, the owner gets a Slack alert, marketing moves the account into a focused campaign and the rep follows up with a message tied to the problem the pages suggest.
- Send account activity to HubSpot, Salesforce or Pipedrive on Growth and up, matched by domain to existing records
- Use synced properties for CRM lists, workflows and campaign audiences
- Alert account owners by email or Slack when a target account crosses your score threshold
- Export segments as CSV on every plan, or use the webhook on Growth and up and the API on Scale
Measure engagement, not just clicks
ABM programs need a way to show that target accounts are engaging. Website activity per account gives you that: the number of target accounts identified on the site in a period, how many reached high intent pages, and how scores moved after a campaign. Since an identified company counts once per company per month, your plan limit maps directly to the number of distinct accounts you can track each period.
Company level by design
VisitorDetector never identifies named people and never builds personal profiles. You get notice text templates for EU and California, an IP truncation option, a data retention setting, consent mode support for cookie managers you already use and an opt-out page for visitors. Read our privacy-first approach. This is not legal advice.
Start with the intent data you already own
Growth ($199 per month, or $99 billed yearly) includes editable page weights, real-time alerts, Slack and CRM sync. Scale adds multiple scoring models, custom alert rules, custom field mapping and API access. Compare plans on the pricing page.