Who is visiting my website, and how we find out
If you have ever asked who is visiting my website, the honest answer has two parts. Some of your traffic comes from company networks that can be matched to a business. The rest comes from homes, phones and VPNs and should stay anonymous. Here is exactly how VisitorDetector handles both, step by step.
You add one small script to your site
After you create an account, you get one async script tag. Paste it into your site template or publish it through your tag manager. It is under 10 KB and loads after the page, so visitors notice nothing. The script records page views, time on page, the entry source (UTM parameters and referrer) and the visiting network. It does not need third-party cookies.
If you use a cookie manager, consent mode support lets the snippet follow the choices your visitors make there.
The visiting network is matched to a company
For each visit, the IP address is checked against a licensed B2B IP-to-company data set. When the address sits in a range registered to a business, for example a corporate office network, the visit is attached to that company. When it does not, the visit stays anonymous. We go deeper into this on IP to company lookup.
Home, mobile and VPN traffic is excluded on purpose
Residential ranges, mobile carrier ranges and known VPN ranges are excluded. A person reading your site from their couch, on a phone or through a VPN is never matched, and we never try to guess who they are.
On top of that, you control your own exclusions.
- Your office IPs, so your team never appears in reports
- Existing customers, so reps focus on new business
- Competitors, so research visits do not trigger alerts
Each matched company gets a profile and a visit history
- Company name, website, industry and employee range
- HQ country and region, and the LinkedIn company page link when available
- Pages viewed, time on page and entry source
- Number of sessions, first seen and last seen
Every visit from the same company adds to the same profile, so you see the whole research journey, not a single page view. The full list of fields is on website visitor identification software.
Profiles also respect your plan history window: 90 days on Starter, 13 months on Growth and Scale, and custom retention on Enterprise. Usage counts each identified company once per month, and deleting a company never frees a slot. At your limit, new companies wait until the next period or you move up a plan, while alerts for companies you already identified keep coming.
An interest score from 0 to 100
Not every visit means the same thing. A company that read your pricing page twice and opened a comparison page this week is warmer than one that landed on a blog post a month ago. The score combines page weights (pricing, demo, case study and comparison pages weigh more), recency, return visits and the number of sessions. On Growth and up you edit the weights yourself. Read lead scoring for website visitors.
Hot companies reach your team where it already works
When a company crosses your filters (industry, size, country, score), it lands in an email digest, daily on Starter and real-time on Growth and up. On Growth and up it can also post to a Slack channel with the pages viewed, and sync to HubSpot, Pipedrive or Salesforce as a company record with activity. CSV export works on every plan. See website visitor alerts and integrations.
What we can and cannot identify
| We can identify | We cannot and do not identify |
|---|---|
| Companies browsing from business networks we can match | Named people, emails or personal profiles |
| Pages each company read and for how long | Visitors on home internet connections |
| Entry source, sessions, first and last seen | Visitors on mobile carrier networks |
| Firmographics such as industry, size and HQ region | Visitors behind known VPN ranges |
Your report shows the matched share of your own traffic. We do not promise a match rate, because it depends on who your buyers are and where they browse from. Teams selling to companies whose staff work from offices see more matches than teams selling to remote-first startups.
Privacy controls include an opt-out page, IP truncation, a retention setting and the option to respect Do Not Track and Global Privacy Control. Details are on privacy-first visitor identification. This is not legal advice.
See who is visiting your website
Try the demo to see how your real pages would be sorted into intent tiers, then create an account and install the snippet. Plans start at $24 per month billed yearly, see pricing.