How to identify anonymous website visitors at the company level
A step by step guide to turning anonymous traffic into a list of visiting companies. It covers what can be matched, what stays anonymous and how to act on the result.
Read the guideWebsite visitor identification blog and guides
Practical guides for B2B sales and marketing teams that want to know which companies visit their website and what to do next. Every article explains what is possible, what is not, and how to stay on the right side of privacy rules.
Can you see who visits your website, what is possible and what is not
A plain answer to the question every founder asks about their traffic. We separate what analytics, company matching and person-level tools can really show.
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B2B website visitor identification at company level vs person level
Two very different approaches compared on accuracy, legal risk and usefulness for sales. Learn why company level is often the safer and more practical choice.
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Identify company by IP address and why matching misses home traffic
How IP-to-company matching works behind the scenes and where its limits are. You will understand why home, mobile and VPN visits stay anonymous.
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Website visitor tracking privacy law for B2B sites
An overview of GDPR, CCPA and CPRA and other US state laws as they apply to visitor tracking. It explains notices, opt-out and lawful bases in plain English, without legal advice.
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Score website visitors by intent and build a sales list
How to weight pricing, demo and comparison pages to rank visiting companies. Turn the score into a short daily list your sales team can work through.
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Website visitor alerts in Slack without flooding the channel
How to set filters and thresholds so Slack alerts stay useful. Get notified about the companies that matter and skip the noise.
Read the guidePut the guides to work
Read how it works, see how website visitor tracking fits your stack, or run the detection plan on your own site with try the demo.