B2B website visitor identification software for US sales teams
US sales teams spend heavily to bring target accounts to their website, then lose them because nobody knows they came. VisitorDetector is B2B website visitor identification software that names the companies on your site, shows what they read and tells the right rep while the interest is fresh.
Built for selling to companies, not consumers
In B2B, the buyer is an account. A buying committee researches for weeks, several people read your site from the same office network, and nobody wants to fill in a form until they are ready. Identifying the company behind those visits is exactly the signal a sales team needs.
- Account-level view that matches how B2B deals are won
- Firmographics for routing, such as industry, employee range and HQ region
- Multiple sessions from one company grouped into one profile
- A clear score that tells reps who to call first
Fits the way US revenue teams work
Reps want a short list, not another dashboard. VisitorDetector filters identified companies against your ideal customer profile and sends the hot ones to email and Slack. On Enterprise, alerts route by territory, so the rep who owns Texas sees Texas accounts and the rep who owns the Northeast sees theirs.
Read more on website visitor identification for sales teams.
A typical morning looks like this: the rep opens Slack, sees that a 501 to 1,000 employee manufacturing company in Michigan returned for the fourth time and read the pricing and Salesforce integration pages, and has a relevant reason to reach out before the account books a call with someone else. The same company already sits in the CRM as an account with the visit activity attached.
- Filter by country and region, industry, employee range and score
- Real-time alerts on Growth and up, daily digest on Starter
- Slack messages with the pages viewed so the rep knows what to open with
- Territory routing on Enterprise
The signals that predict buying intent
The interest score from 0 to 100 weighs the pages that matter in B2B buying. Pricing, demo or trial, case study and comparison pages count more than blog posts or careers pages. Return visits, recency and the number of sessions raise the score further. A company that compared you with an alternative and then read pricing twice this week rises to the top.
On Growth and up you edit the weights, and on Scale you run multiple scoring models. See lead scoring for website visitors.
Identified accounts land in your CRM
| CRM or tool | What syncs | Plans |
|---|---|---|
| HubSpot | Company records and timeline | Growth and up |
| Salesforce | Accounts and tasks | Growth and up |
| Pipedrive | Organizations and activities | Growth and up |
| Webhook | Company and visit events | Growth and up |
| CSV | Export of identified companies | All plans |
Scale adds API access and custom field mapping. Setup is covered on integrations.
Measure whether target accounts engage
Marketing teams running account-based programs use the same data to see which target accounts actually reach the site after a campaign, which pages they read and whether they come back. Save a segment of target accounts and watch it fill up. More on visitor identification for account-based marketing.
Company level, so legal can sign off
VisitorDetector never identifies named people. It matches business networks to companies and leaves home, mobile and VPN traffic anonymous. We identify the share of visits from business networks we can match, and your report shows that matched share. There are no personal profiles, no emails and no third-party cookies required. Privacy controls include an opt-out page, IP truncation, a 13 month default retention, notice templates for EU and California, and Do Not Track and Global Privacy Control support. Enterprise adds SSO (SAML), SCIM, a named support contact, a DPA and a security review. See security. This is not legal advice.
Plans that start at $49 instead of an annual contract
| Plan | Billed yearly, per month | Monthly | Identified companies per month | Websites | Seats |
|---|---|---|---|---|---|
| Starter | $24 | $49 | 100 | 1 | 2 |
| Growth (Recommended) | $99 | $199 | 1,000 | 3 | 10 |
| Scale | $249 | $499 | 5,000 | 10 | unlimited |
| Enterprise | from $745 | from $1,490 | 25,000+ custom | unlimited | unlimited |
Yearly billing saves 50 percent. Every plan, including Enterprise, is self-service. Full details on pricing.