RB2B alternative for company-level website visitor identification
VisitorDetector is an RB2B alternative for teams that want to know which companies visit their website without naming the individual people behind each visit. RB2B is built around person-level identification of US visitors; we identify the business, show the pages it read and score its intent. If your legal team is uneasy about person-level data, or you want HubSpot, Pipedrive and Salesforce sync on a mid-tier plan, compare the two before you commit.
What RB2B does, in public facts
RB2B is a US website visitor identification tool. Its pricing page lists four plans: Free at $0 with 150 monthly resolutions, Starter at $79 a month with 300, Pro from $149 a month and Pro+ from $199 a month, with overage charged per extra resolution.
Its main selling point is person-level identification. RB2B states that contact-level (person) identification works for US visitors only, while company-level identification is global. Business email addresses and the HubSpot, Salesforce, Clay, Zapier and webhook integrations start on the Pro plan; the Free plan pushes company-level matches to Slack only.
Plenty of outbound teams use it to get LinkedIn profiles of visitors into Slack fast. If you are reading this page, you are probably checking whether a company-level approach fits your market, your legal position or your workflow better.
Why teams look for an RB2B alternative
Most teams that compare RB2B with other tools are not unhappy with the speed. They have one of these four concerns.
- Person-level data. Naming individual visitors and attaching their profiles and emails raises more questions under state privacy laws such as the CCPA and CIPA claims in California than identifying a company does. Many legal and security reviews stop here.
- What a resolution buys. RB2B plans are sized in monthly resolutions with a per-resolution overage. Teams that want a fixed monthly bill and a clear count of identified companies often prefer a company-based limit.
- Account-based selling. If your sales motion targets accounts, a list of companies with every page they read and a 0 to 100 intent score is more useful than a stream of individual profiles.
- Integrations on a lower tier. Teams that need CRM sync and real-time Slack alerts without paying for the top plan compare where those features start.
Where VisitorDetector takes a different approach
VisitorDetector is built for US B2B teams that sell to accounts and want predictable cost.
Company level by design. We never identify a named person, never collect visitor emails and never build personal profiles. Read the reasoning on our privacy-first visitor identification page.
Limits counted in companies. Plans include 100, 1,000, 5,000 or 25,000+ identified companies a month, and repeat visits from the same company do not use up the limit again.
Intent scoring you control. Every company gets a 0 to 100 score from page weights, recency and return visits. From Growth you edit the page weights yourself. See website visitor lead scoring.
CRM sync from Growth. HubSpot, Pipedrive and Salesforce sync, real-time Slack alerts and a webhook start on Growth at $199 a month, or $99 a month billed yearly. See all CRM integrations.
Honest match rate. The report shows the share of visits it could match. Home, mobile carrier and known VPN traffic stays anonymous, and we say so on every report.
Self-service on every plan. You start, upgrade and cancel from your account without a sales call.
RB2B vs VisitorDetector at a glance
| Question | RB2B | VisitorDetector |
|---|---|---|
| Level of identification | Person level for US visitors, company level globally | Company level only, by design |
| Entry option | Free plan with 150 resolutions, company level only | No free plan, a demo report built from your own pages |
| Lowest paid plan | Starter, $79 a month, 300 resolutions | Starter, $49 a month or $24 billed yearly, 100 companies |
| How the limit is counted | Monthly resolutions with per-resolution overage | Identified companies per month |
| CRM sync | HubSpot, Salesforce and others from Pro | HubSpot, Pipedrive and Salesforce from Growth |
| Slack alerts | From Free, richer data on paid plans | Real-time Slack alerts from Growth, email digest on Starter |
| Visitor emails and LinkedIn profiles | Yes on paid plans | No, never |
| Intent score | Hot Pages and Hot Leads on Pro | 0 to 100 score with editable page weights |
| Privacy controls | Opt-out and compliance pages | Opt-out page, IP truncation, retention setting, DPA, GPC and DNT option |
RB2B figures come from its public pricing page in October 2026. Check the vendor's own site for current plans before you decide.
When RB2B may be the better choice
We would rather you choose the right tool. RB2B is likely the better fit in these cases.
If you sell to accounts, care about a clean privacy position or want a company-based limit you can plan around, VisitorDetector is worth a close look.
- Your outbound process depends on reaching the individual visitor by name, LinkedIn profile or email, and your legal team has signed off on person-level data.
- You want to start at no cost with a small monthly volume before you pay anything.
- Your stack runs on Clay or Apollo and you want visitor data flowing into those tools.
Questions buyers ask about RB2B alternatives
Is there a free alternative to RB2B?
RB2B itself has a free plan with 150 company-level resolutions a month. VisitorDetector has no free plan. Instead, the demo builds a detection plan from your own pages and shows a preview report, so you see the output before you pay. Paid plans start at $24 a month billed yearly.
Is RB2B legal to use in the US?
Identifying website visitors is legal in the US when you follow state privacy laws, disclose the tracking in your privacy notice and honor opt-outs. Person-level identification carries more legal exposure than company-level identification, especially in California, so check with your own counsel. Our website visitor tracking privacy law guide covers the basics.
Does RB2B work outside the US?
RB2B says its person-level identification covers US visitors only, while company-level identification works globally. VisitorDetector focuses on US B2B traffic for all plans, with EU notice templates for teams that also sell in Europe. Neither tool can match home, mobile carrier or VPN traffic to a company.
What is the difference between person-level and company-level identification?
Person-level tools try to name the individual visitor and attach a profile or email. Company-level tools identify only the business network behind the visit and show which pages that company read. Company level gives smaller lists with less legal risk. Read our company-level vs person-level comparison.
How long does switching from RB2B take?
Switching takes one script tag and a few minutes of setup. Create an account, add the async snippet next to your current tracking, set ICP filters and exclude your customers and office IPs. Run both tools for two to four weeks if you want to compare the companies each one finds on the same traffic.
See which companies visit your site this week
Enter your website in the try the demo form and get a detection plan built from your real pages, with a preview of the companies report. Compare it with what you get from RB2B, then pick a plan on the visitor identification pricing page.